SendMatico Features

Campaign automation in SendMatico lets you build multi-step email sequences with scheduling, throttling, and per-sender distribution. Define your initial outreach email, add follow-up steps that trigger when leads do not reply or click, and set sending windows that respect timezone and daily limits. Each campaign can target a prospect list with dynamic personalization fields pulled from your lead data. Instead of manually sending follow-ups or tracking who received which step, SendMatico runs the sequence automatically — pausing when a real reply is detected so you do not double-message engaged prospects. Agencies can run separate campaigns per client while keeping sending infrastructure centralized. Credits are consumed per campaign email sent, including follow-ups, so costs stay tied to actual outreach activity rather than a fixed monthly platform fee.

New sender inboxes need gradual volume increases before they can handle full campaign sends without landing in spam. SendMatico includes automated email warmup sequences that gradually increase sending activity on connected accounts. Warmup runs alongside your campaign infrastructure so you can prepare fresh inboxes for client launches or new domain setups. Warmup usage is credit-based: one credit per ten warmup emails sent, keeping costs proportional to activity. For agencies, warmup is especially important when spinning up new client domains — a cold inbox that jumps straight to high volume often triggers provider throttling or spam placement. Built-in warmup means deliverability tooling lives in the same platform as your campaigns, replies, and meetings rather than requiring a separate warmup service.

Meeting tracking ties calendar links in your outreach emails to booked calls and detected meetings. When a prospect books through a tracked calendar link, SendMatico records the event so you can connect meetings back to the campaigns and clients that generated them. This matters for agencies reporting on retainers — clients want replies and booked meetings, not vanity send counts. Meeting detection uses five credits per booked or detected meeting, aligned with reply detection pricing. Combined with campaign analytics and reply metrics, meeting tracking gives outbound teams clear reply and meeting reporting. Track which sequences drive calls, which clients are converting, and where to invest more sending volume.

Campaign and inbox organization lets agencies structure outbound work across multiple client accounts from one platform. Campaigns, sender inboxes, lead lists, and reporting can be organized per client so outreach for one account does not interfere with another. This workflow fits how agencies actually operate — different clients, different inboxes, different sequences, but centralized visibility in one SendMatico dashboard. Instead of spreadsheets tracking which inboxes belong to which client, you keep sender accounts, campaigns, and lead lists grouped by client from the start. When you launch a new retainer, spin up dedicated campaigns and connect sender accounts without mixing them into another account workspace. Explore how this fits agency economics on our agency-focused page.

Webhooks and APIs are included in SendMatico credit packs for teams that need to connect outreach to other systems. Use integrations to keep lead data, campaign events, and workflow triggers in sync with your CRM or internal stack. If you need help scoping an integration for a larger team, contact sales for onboarding guidance. API and webhook access is part of the platform offering listed on credit packs — not a separate enterprise add-on gated behind monthly subscriptions. For technical teams, this means SendMatico can sit alongside your existing growth stack rather than forcing all workflow through a single UI.